Lean Marketing Innovation for Generics

Some of the shining examples of innovation in marketing are now found in the generics industry. Creating superior customer experience, using creative digital tactics, and developing more scientific communication – on a fraction of big pharma’s budget – has led generics manufacturers to find a lot of bang for their buck.

Necessity is the mother of invention. This free webinar demonstrates what generics companies can do to differentiate and ensure competitiveness in an age of increasing expectations and diminishing health budgets.

This webinar will cover:

  • Examples of leading initiatives from generics manufacturers with low operating margins
  • Techniques for leverage – where you can make a real difference
  • Measurement opportunities to enable agile and faster, iterative development

Panelists Include:

  • Anne Baille
    Vice President Strategic Marketing, International Women’s Health, Allergan
  • Petr Kozel
    Vice President Sales and Marketing, Actavis
  • Ursula Scheideler
    Director Marketing Gx, Teva
  • Moderator:
    Paul Simms
    Chairman, eyeforpharma

Date: 18th January, 2pm London – 3pm Paris – 9am New York

More information – on website

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