GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.
The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
Job Responsibilities:
- Strategic Vision: The Strategic Director is responsible for defining and leading the strategic vision for brand communication media plans. This should align with the business objectives of our clients.
- Research & Insights: Oversee all market research, consumer insights, and data analysis activities. Use this information to inform and shape strategy, ensuring that our approach is data-driven and grounded in the latest market trends and consumer behavior.
- Collaboration: Act as a leader in developing strategies with the Client team. Ensure that these strategies align with client expectations and needs, fostering strong relationships and open communication with all stakeholders.
- Presentation: Present strategic recommendations to both clients and internal teams. Act as a thought leader, clearly communicating strategic direction and rationale, and inspiring confidence in our approach.
- Stay Updated: Keep the agency up-to-date with the latest industry trends, tools, and strategic methodologies. This involves ongoing learning and development, as well as sharing knowledge and insights with the wider team.
Requirements:
Experience:
- Minimum 5 years of experience in strategic planning or a similar role within an advertising or media agency.
- Proven track record of developing and implementing successful strategic plans for high-profile clients.
Skills and Competencies:
- Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
- Excellent communication and presentation skills, with the ability to influence and inspire both internal teams and clients.
- Proficiency in using market research tools, data analysis software, and strategic planning frameworks.
- In-depth knowledge of media channels, including digital, TV, radio, OOH, print, and social media.
Leadership and Collaboration:
- Demonstrated leadership abilities with experience managing and mentoring a team.
- Strong interpersonal skills with the ability to build and maintain relationships with clients, stakeholders, and team members.
- Collaborative mindset with a proactive approach to problem-solving and decision-making.
Industry Knowledge:
- Up-to-date with the latest industry trends, tools, and strategic methodologies.
- Knowledge of global and local market dynamics, consumer behavior, and media landscape.
Personal Attributes:
- Strategic thinker with a visionary mindset.
- Highly organized with strong project management skills.
- Adaptable and resilient, able to thrive in a fast-paced and dynamic environment.
- Passionate about continuous learning and professional development.
We offer:
Competitive compensation depending on experience and skills
Medical insurance
24 days paid vacations
Remote work or modern spacious office in the historical city center
