GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.
The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com
What you’ll do:
- Lead the e-com stream (several projects in different categories).
- Developing and implementing e-commerce strategies aligned with projects goals
- Managing and optimizing online sales channels, such as websites, social media, and online marketplaces
- Creating and managing e-commerce budgets, including advertising and promotion spend
- Configure task management systems and organize workflows within the projects
- Analyzing e-commerce data and metrics to identify opportunities for growth and improvement
- Managing a team and collaborating with cross-functional teams to ensure consistent messaging and branding across all channels
- Prepare reports and present achieved results.
What we expect from you:
- Minimum 3 to 5 years experience in a similar role
- Strong E-com background, with experience of cooperation with main Ukraine marketplaces
- Managing teams and effectively cooperate cross-functionally
- Bachelors degree is a plus. e.g. in Digital Marketing or related field.
- Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels.
- Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.
- Excellent understanding of UX, web design, customer flow and web analysis.
- Confidence in traffic analysis, reporting tools and optimisation.
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.
- Staying up-to-date with trends and innovations in e-commerce, and making recommendations for improvement
- Broad experience of attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation is a plus.
- Strong leadership and team management skills. Ability to motivate the team, set key KPIs, experience in conducting one-on-one meetings, solving complex issues, delegating processes, and controlling their execution.
- Exceptional communication and interpersonal skills.
- Detail-oriented with a strong focus on quality and results.
- Experience in process automatization.
- Strong written and verbal English & Ukrainian.
We offer:
